I have heard of copywriting before, but never fully grasped the idea behind it. Does the fact that I write classify me as a copywriter? Perhaps, my writing counts more as that of a content writer? So far I am sure it’s the latter. After diving deeper and reading more…

I looked at him with one thought in my mind — “I want to be that way too.” Marcus was a close friend. He was a great communicator and could entertain a group of people with ease. …

Growing up we learn a lot about relationships from our parents. We learn about what’s good and bad. We learn how to communicate and how to behave. Parents set up their standards and expectations for us. And as kids, we take at face value whatever it is they say. …

The universe is change; our life is what our thoughts make it. — Marcus Aurelius The first time I got introduced to Stoicism was when my brother brought home a book called — The Essential Marcus Aurelius. I was in my early teens and I skimmed through it. The book…

How do you write copy that sells? As a beginner copywriter, it can be hard to come up with writing that is persuasive enough for a person to take action. After all, that’s your job. You have to write copy that makes the person reading it interested enough in the…

How do you improve your understanding of copywriting? One way is to read and absorb the knowledge shared by those who work in the industry long enough to know what works and what doesn’t. I’ve not heard of Joseph Sugarman before but seeing the positive Amazon and Goodreads reviews I…

As a copywriter do you want your copy to connect with your reader on a personal level? Do you want your words to make them act and buy from you? I am sure the answer to those questions was a resounding YES. But there is so much more to copywriting…

Writing copy that makes people engaged is all about structure and word choice. As you will find out in this article there are words that can help you do that. Do you want people to keep reading? Here are six words that will get people interested in your message, guaranteed. …

Have you ever considered why you bought a certain product? What made it so appealing that you decided to click on the buy button? There are many reasons behind our purchasing decision. Sometimes we buy on impulse — we just want it and we get it. …